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WILLIAM KEIPER and KEN KIRKPATRICK NAMED TO CALIBER DATA BOARD OF DIRECTORS September 24, 2008 – Caliber Data, Inc. today announced the appointment of William Keiper, 57, and Ken Kirkpatrick, 55, to the Board of Directors, effective immediately. Mr. Kirkpatrick is Washington State President for U.S. Bank (NYSE: USB), and Mr. Keiper is the former CEO of payments industry leader Hypercom Corporation (NYSE: HYC). “Caliber is fortunate to have attracted these two highly experienced executives not only as investors, but to serve on our Board of Directors” said Jon Karlin, President of Caliber Data. “Caliber’s introduction of ‘Pay-Per-Transaction’ (PPT) advertising comes at a time when local, offline merchants are demanding measurable return on their online advertising investment,” said William Keiper.” “Ken and I were attracted by Caliber’s market leading position, their commitment to protection of their intellectual property and their experienced management team. We both feel we can help the company accelerate development of strategic relationships and the attraction of investment capital to establish Pay-Per-Transaction advertising as the leading new way to for merchants of all sizes to only pay for ads that result in an in-store purchase.” About Ken Kirkpatrick A 37-year veteran at U.S. Bank, Mr. Kirkpatrick has served as the Washington State President for U.S. Bank since January 2002. He is also the Board Chair of the U.S. Bank Washington State Advisory Board of Directors. He has served since January 1, 2003 on the Board of Directors of the Federal Reserve Bank, San Francisco, Seattle Branch. Bio About William Keiper Mr. Keiper has over 30 years of business experience, more than 20 of which have been in the management of software, technology and IT product distribution and services organizations. As the former CEO of Hypercom Corporation, he presided over a significant transformation of the payment industry leader. He currently serves on the Boards of Directors of Auburn-based Zones , Inc. (NASDAQ: ZONS), and Smith Micro Corporation (NASDAQ: SMSI), based in Orange County, California. Bio
About Caliber Data (www.caliberdata.com) Caliber Data’s patent pending ‘Pay-Per-Transaction’ (PPT) online advertising platform is designed to help advertising publishers optimize penetration of local (offline) merchants. Overcoming limitations of today’s ‘Pay Per Click’ ad fee models, Caliber’s platform offers direct tracking of online to offline (in-store) sales and accelerates local ad spending by eliminating key advertising hurdles: up-front costs, uncertain ROI, and click fraud. Caliber also minimizes the tremendous complexity that challenges local merchants when running online ad campaigns such as bidding for key words, Search Engine Optimization (SEO) and depending on indirect and unreliable methods of measuring ROI. Contact(s): Jon Karlin, President
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(425) 463-5026 Denis duNann, EVP
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